SUCCESSFUL PARADIGM



While trying to determine how I could implement Donald Trump’s advice for success, to “Be Everywhere,” I developed an interesting plan.

First, let’s look at Diamond Head, from April 5’s “D” day, again. Diamond Head is the extinct volcano anchoring the southeast corner of Waikiki. People remember this sight because of its visibility from almost every point of the island. Every point of O’ahu. Yes, O’ahu. It is not visible from any of the other Hawaiian Islands, nor is it visible from the Philippines or Alaska.

EVERYWHERE doesn’t necessarily mean everywhere at once.

Before the Sandwich Islands were discovered by Captain Cook, only Polynesians were aware of Diamond Head. Over time, knowledge of its existence spread, first by Polynesians in canoes taking the news to their families, then sailors on ships telling their buddies, and later travelers in airplanes sharing the tale. Then radio, and television, and internet, oh my.

My plan is to use this paradigm of recognition to market my novel.

First, I’ll “tell the tale of my novel’s existence” to family and close friends. They will help me spread the word by telling their friends. Then, by expanding my marketing territory over a period of time, my goal is to reach the edges of the boundaries I’ve set for myself. After covering the four points of my home territory, I’ll reach across the state, and then the country. After that, who knows, maybe the whole wide world.

What successful marketing stratagies have you implemented?