Tuesday, July 19, 2011
STIMULATE EMOTIONS WITH THE RIGHT WORDS
Selling Asian carp to Chinese residents for their daily meals seemed reasonable. Except the cost of fresh carp in China was less than the price of a days’ old catch from America. Then someone decided to offer the fish to Chinese restaurant owners, using enticing words like
to describe their product. The marketing plan worked and fish sales jumped.
Whether the sale of fish to China will alleviate the problem of infestation in America has yet to be determined, and remains a topic for another day. The point is that the right words can mitigate or intensify a situation, generate success or failure.
During an argument between husband and wife over the preparation of breakfast, the words “You always season the eggs wrong” will likely garner a less favorable response than “Can you use less salt tomorrow?” One emphasizes the negative, the other offers hope ... or at least helps the cook save face.
Can you taste the drizzle of lime juice on a fresh-cut papaya; smell the hint of cinnamon in apple pie cooling on the kitchen counter; feel the itch of a healing surgical incision; enjoy the sight of rain clouds after an extended drought; hear a faint sob of dispair near the closed casket?
Using the right words can activate a child's imagination, avert an argument, stimulate an emotional response, or even make a sale that might reverse the infestation of a lake.
Is there anything more powerful than words?