MARKETING THROUGH the SET-BACKS

 

It is the first Wednesday of the month and time for the Insecure Writers Support Group, a group of writers I've watched from afar for some months and finally joined last month. Insecurity doesn't always display itself surrounded by pink neon lights. It creeps up or jumps out of closets at the most inopportune time. Marketing brings it on for me.

Do you know what is harder than marketing a novel? Continuing to market a novel after you get a less-than-stellar book review or when someone points out a seemingly “fatal flaw” in your published story.

It doesn’t matter how expert I’ve become at rationalizing, I still wake up in the early morning hours trying to justify my work so I can confidently move forward again.



The difficulty of merging into
marketing mode again

It wouldn’t be so bad if I'd gained some traction with a time-tested marketing strategy. But doing the actual writing puts me so far into the brake-down lane that it is difficult to get back up to speed and merge into marketing mode again.

One area of social media that feels more like a game to me though is Pinterest. When I came across a suggestion (from Lori Sailiata on Google+  http://bit.ly/1i0kMr4 ) about using the picture boards to market my novels, a thought popped into my mind almost in the form of a dialogue bubble:

Soon I was having fun again, knowing the hours “wasted” gathering relevant photographs was actually strategic marketing time well-spent. Compiling the boards has also rekindled my interest in the characters and story plotlines, so my marketing is more focused on significant scenes. 

One of the new boards, for my novel DEADLY AS NATURE, is available for viewing on Pinterest: http://bit.ly/1fnJsYH 

How do you get past that “sinking feeling” after hitting a stumbling block in marketing?